7 Car Wrap Must Do’s and Don’ts
Car wraps are a great investment for any business. As with any investment, though, there’s a right way to go about things and a wrong way. The correct moves will ensure that your fleet wraps will have maximum impact. The wrong ones will see your forays into vehicle graphics go to waste.
ProWraps, the gurus of car wraps in Sacramento, know it can be tough to plan a course of action. That’s why we’ve assembled this helpful guide of car wrap “do’s” and “don’ts.” Hopefully, this will shine some light on the best practices you should be following, and the pitfalls you should be avoiding.
1) Do create a high-quality design. Your car wrap is a representation of your brand identity. As such, it should personify what your company is all about in a manner that is eye-catching and informative. To achieve this, you’ll need a design that is top notch. You can take a stab it yourself if you’re artistically inclined. If not, there are other avenues available. You can hire a third-party designer to complete your graphics. You could also make use of your wrap provider. They often have a design team on staff that can bring your ideas to life.
2) Do use a vinyl wrap. Vinyl may be slightly more expensive, but it has some properties that make it the ideal material. It is durable, lasting as long as five years in some cases. It stretches easily, conforming to the surface of a vehicle. Your wrap specialists will have no trouble contouring your wrap to the curves of your vehicle(s). In addition to flexibility, printing on vinyl makes it easy to match colors. Vinyl wraps maintain their colors longer and become even more vibrant with the use of overlaminates. The result is a glossy sheen that your drop your potential customer’s jaws to the floor.
3) Do make sure your vehicle is clean before wrapping. Some wrap vendors may clean your vehicle for you, but it doesn’t hurt to make the process easier. The cleaner your vehicle, the better the wrapping procedure will go. A high-pressure car wash is the perfect spot to get the deep clean you will need. Make sure that they are using non-lotion detergent. Make sure the vehicle has a chance to dry overnight. Lastly, make sure that you give the vehicle a once over with a solvent cleaner before the wrapping. These steps will ensure the wrap adheres flawlessly.
4) Do go with a certified wrap vendor. The difference in quality is one that will leave you deeply satisfied. Other vendors haven’t taken the time to hone their techniques they way that certified vendors have. A certification from manufacturers like 3M, Oracal, and Avery, is a badge of honor that only the most dedicated vendors can wear. It signals that the vendor has received training on the best methods for applying vinyl wraps. It shows that they’ve put in the time to learn the right skills and that they are committed to doing the job the right way.
1) Don’t skip the site visit. If you have an opportunity to see your vendor’s operations, take it. You’ll learn quite a bit about who is wrapping your car from seeing them in action. Check for the attention to detail, and the level of care at each step in the process. Are the designers diligent in making sure that the graphics are top quality? Are the wrap specialists taking their time while printing and applying wraps? Do they have the proper tools for the job? Do they show finesse when shaping and cutting away to create the finished product? All of these characteristics are indicative of a wrap vendor’s level of professionalism.
2) Don’t play it cheap. You should know going in how much a quality wrap will run you. Your vendor may charge by the square foot, in which case, $12-$16 is typical for most cast vinyl wraps. If they charge a flat rate for full wraps, expect a car wrap to cost anywhere from $2,000-$3,000. A truck wrap will normally run from $3,000-$5,000. Very large vehicles like buses and box trucks may exceed $5,000. Trying to save money by going with a vastly undercut price may leave you with an inferior quality wrap.
3) Don’t cut corners on maintenance. Wraps are durable, but you still need to treat them right. A high-pressure wash was the right move before you got your wrap, but post-wrap, you’ll want to treat your vehicle to a more delicate touch. The intense pressure can cause the vinyl to separate from your vehicle. Mild detergents and hand washing are the way to go. If you got window graphics installed, don’t take a scraper to the window as it can damage the window wrap.
Remember That Your Wrap Is An Investment
Treating it the right way will ensure that it lasts for as long as possible. Make sure you follow the best practices laid out here for what you should and shouldn’t do when it comes to creating and maintaining your wrap.