Small Businesses See Huge Results with Car Wrap Marketing
You’ve seen them. Brightly colored automobiles, wrapped with logos and graphics. We cannot help but look and in therein lies their value.
Car wraps are an effective marketing tool for businesses of all sizes. From restaurants to florists, to your local theater, car wraps have evolved into a powerful marketing tool. Let’s take a look at why this is.
Marketing of the Past
In the past marketing was limited to a few areas:
• Print (newspapers, magazines, direct mail, and yellow pages)
• Media (television and radio)
It was effective because people were limited to where they received their news and entertainment.
Then the technological era was born. The internet replaced major publications, cell phones replaced landlines and media expanded to limitless possibilities. There was no assurance that you could place your marketing in front of the of the right client base using these traditional tools and it was very costly to try. Massive media possibilities caused marketing plans to be less effective, weak and “watered down”. Advertising had to evolve.
Modern Marketing – Car Wraps
Auto graphics are an immediate advertising bang for your buck. They are colorful and bright and from the moment you have it installed, it is working to establish your brand and make people aware of your business. Everywhere your vehicle goes, every turn it makes and every time it is parked, it is a beautiful advertisement for your company. Your vehicles make an impression and that impression stays with potential clients.
Wraps are a perfect solution for your car, truck, RV, trailers, and especially your entire fleet of vehicles. They advertise your services and products and establish your brand 24 hours per day, 365 days per year. They are very cost effective, as a fleet wrap can last up to seven years.
Take advantage of local events
Is the big game coming to your town? Is there a major concert happening? Perhaps there are political events that are making the news. A savvy business owner with a custom vehicle wrap does not have to spend extra money to take advantage of the crowds. He simply has to create a strategic route and drive his beautifully wrapped vehicles through the areas. A little planning, puts your marketing dollars to immediate use.
Choosing the route you travel is all it takes to build your product awareness. Many business owners are amazed at the increase of calls they receive, just by placing company vehicles in high traffic locations at particular times of the day or days of the week. Customers soon let them know where their best routes are. Timing is everything in advertising. With car wraps, there is no error. If one area doesn’t work, another will. There is no additional expense to the company.
Florists have increased their business by strategically placing their vehicles in locations where people need their services. Visitors at hospitals, near wedding chapels and funeral homes see their phone number at the very moment they need to order flowers. Busy secretaries may call a deli to order food for a lunch meeting, because they see a van with great pictures of food and the phone number, beside them in traffic. You make it easy for others to choose your company. Wrapping your vehicles with stunning graphics puts the power in your hands. You are the professional and you know where to find your customers. With vehicle wraps from ProWraps, Inc., you zone in on your target base and take full advantage of your marketing program.
Outdoor Advertising Association of American reports that 95% of Americans are reached by targeting drivers and passengers of vehicles. What other marketing avenue can claim a 95% reach? The cost effectiveness, marketing power, and reach of auto graphics gives you the most versatile and powerful branding tool available today. From small businesses, to corporate giants, marketing professionals are incorporating car wraps into their marketing strategies with amazing results.
Create a steady flow of business
Most business have a busy season. During their busy time of the year, they tend to advertise less. They simply do not have time to put together campaigns. When their season slows down, they advertise heavily to pull in business through their leaner months. Car wraps work every day of the year. You create a presence in the market that is 365 days per year. This helps any company maintain a stead flow of business regardless of the season.
How do you find out more?
At ProWraps, Inc., we are experts when it comes to car wraps, truck and commercial vehicle wrapping. We have been industry leaders in Sacramento, San Francisco and the Northern California area for more than 15 years. We would be honored to explain the process to you and to discuss how this amazing tool can help your company. We will give you a free quote and show you how you can take advantage of this marketing strategy and develop a plan that will fit your budget. If you have a previous wrap that is not doing the job or needs re-wrapped, we can help you with your upgrade. Call ProWraps, Inc. or visit our website today.