Vehicle wrap as a static sign?
Author:![]() | Chris Burgess Partner As your marketing professional, I look forward to providing you with the knowledge and expertise to help you with your vehicle advertising needs. 916-213-5687 chris@wraps.pro |
As a business owner, I want my business to be as noticeable as possible when my customer base is driving by my shop. This is a problem for many businesses that are either located off of a major route, or don’t feel that they have adequate signage to help promote their business.
A major problem we have run into with our business is that we are located in a municipality that is very strict about signage and placement. We are constantly battling with our city to allow us to advertise our business on common areas such as our building frontage and the accompanying grass area.
Many of the municipalities have very strict guidelines as to what you can advertise, where you can advertise, and how much advertisement space you can have in regards to your buildings signage. Some of these are a bit ridiculous but never-the-less, can be very restrictive and annoying for the small business owner that is just trying to reel in customers to keep the doors open.
Because city codes are written in a way for the most part that only deal with static (or immovable) signage criteria, a vehicle wrap can be a great alternative to the complication and potential fines associated with trying to usurp your municipalities codes and laws.
With a vehicle wrap, you are just another car that is parking in front of your business, except with one major difference! Your vehicle is now a sign. You can not only gain valuable impressions for your business while driving, but during the day you have a way to show your customers your location and services just by parking outside your business.
Many people will chose to wrap their vehicle in a way that uses some kind of pointer, arrow or other graphic to actually point their business. This is a very effective way to drive customers to your location. For some, just having a wrapped vehicle that is parked outside day in and day out is enough to catch repeat travelers by driving impressions over and over while they are passing by.
The value of a vehicle wrap extends far beyond your daily commute. Remember, if your wrapped vehicle can be seen, it is working for you. As a static sign that is parked outside your business, the investment in a wrap is a major asset to any small or large company. For the price of a small neon sign, you can have a mobile sign that gathers customers all day long just by sitting outside.
















