As a business owner, I want my business to be as noticeable as possible when my customer base is driving by my shop. This is a problem for many businesses that are either located off of a major route, or don’t feel that they have adequate signage to help promote their business.
A major problem we have run into with our business is that we are located in a municipality that is very strict about signage and placement. We are constantly battling with our city to allow us to advertise our business on common areas such as our building frontage and the accompanying grass area.
Many of the municipalities have very strict guidelines as to what you can advertise, where you can advertise, and how much advertisement space you can have in regards to your buildings signage. Some of these are a bit ridiculous but never-the-less, can be very restrictive and annoying for the small business owner that is just trying to reel in customers to keep the doors open.
Because city codes are written in a way for the most part that only deal with static (or immovable) signage criteria, a vehicle wrap can be a great alternative to the complication and potential fines associated with trying to usurp your municipalities codes and laws.
With a vehicle wrap, you are just another car that is parking in front of your business, except with one major difference! Your vehicle is now a sign. You can not only gain valuable impressions for your business while driving, but during the day you have a way to show your customers your location and services just by parking outside your business.
Many people will chose to wrap their vehicle in a way that uses some kind of pointer, arrow or other graphic to actually point their business. This is a very effective way to drive customers to your location. For some, just having a wrapped vehicle that is parked outside day in and day out is enough to catch repeat travelers by driving impressions over and over while they are passing by.
The value of a vehicle wrap extends far beyond your daily commute. Remember, if your wrapped vehicle can be seen, it is working for you. As a static sign that is parked outside your business, the investment in a wrap is a major asset to any small or large company. For the price of a small neon sign, you can have a mobile sign that gathers customers all day long just by sitting outside.
Brand energy contacted us about wrapping two 53′ trailers for their jobsite advertising. Our facility was purpose built to accommodate these large vehicles so naturally we were more than happy to jump at the chance.
We were tasked with printing, laminating and wrapping two of these trailers for a delivery to a refinery in Benicia. Large fleet graphics such as this project are our specialty. Because we have the largest installation facility in Northern California, we are a natural fit for jobs like this (not to mention we enjoy the heck out of them!).
Give one of our representatives a call today at 888-4-PROWRAPS to get your large fleet graphics project off the ground.
New Leaf Paper is a manufacturer of paper products utilizing 100% post consumer recycled materials. Rahul from New Leaf Paper gave us a call to see if we could wrap their San Francisco delivery truck. The truck is a 24′ full size box truck at 13′6″ tall. Because of our full size vehicle bay we said no problem!
This was a great project that we really enjoyed. We not only utilized our bay to wrap this large vehicle inside, we also got to employ our Genie GR-12 scissor lift (we love playing with our toys).
Big or small ProWraps can handle your job. Give one of our representatives a call @ 888-4-PROWRAPS to talk about your large vehicle project.
Many people have experienced the power of outdoor mobile advertising due to the lower costs that the new digital printing industry has offered. This has caused a boom in the amount of wraps on the road as well as the amount of businesses that are offering this service to their customers.
The typical school of thought is that a vehicle wrap is something that any sign shop can offer their clients. Which in theory is true. The problem is that these “sign shops” are just that, “sign shops”. They tend to try to offer as many services to their customers as they can, compromising quality and reliabilty of their products.
Vehicle wraps are very complex, dynamic products that require a very high level of knowledge, support and training to be done properly. It’s one thing to print a banner, create a business card, or even put some cut vinyl lettering on your car. It’s quite a different process to effectively design, print, laminate, and install a full vehicle wrap without compromising the quality, and/or damaging the vehicle. These inexperienced “sign shops” lack the proper training and business model to keep from putting cut lines in the vehicles paint, or even worse charging for a product that is improperly installed leading to an early failure or a chopped up mess of an install.
As a vehicle wrap shop, ProWraps offers one service and one service only. Vehicle wraps. We don’t try to be all things to all people. We don’t make business cards. We don’t make signs.
We eat, sleep and breath the art of vehicle wraps. From the graphic design of your message, to the quality of the print, to the proper installation of your finished wrap. Our facility is purpose built to do nothing but provide quality vehicle wraps at the best price.
As a wrap shop only, we work very close with the manufacturers and reps of 3M, Arlon & Oracal on a daily basis. This allows us to make sure that your wrap will last years instead of months, and that your vehicle will not be damaged during the installation process.
Countless times we have had customers come to us with a vehicle wrap that was installed locally by a “sign shop” to see if the wrap was installed correctly or if it has failed. More often than not, we find that these wraps were poorly installed and typically printed on substandard printers causing muddy prints or off color images.
It is important for a customer purchasing a item that can cause potential damage to your vehicle if installed poorly, that you do your homework to make sure the shop has the credentials and the experience to work on your vehicle. We call it the “multi-function fax machine syndrome”. Would you like to go to someone that provides 5 services poorly, or to someone that specializes in one thing only, vehicle wraps.
Below are some examples of a wrap that came to us recently from a local sign shop. This wrap had been installed for less than a month and not only was it installed incorrectly, it had suffered failures on almost every panel of the vehicle. The print was muddy, had severe banding and was printed on outdated media. To add insult to injury, the untrained installers left cut lines in the vehicles paint job.
^^Examples of bad wrap from local sign shop^^
Don’t be a victim of a bad wrap. Make sure and go to the experts. ProWraps is THE ONLY dedicated vehicle wrap company in all of Northern California. Give us a call at 877-722-WRAP to get your project done correctly. We are Fellers Certified & members of the PDAA (Professional Decal Applicators Association). Even more importantly, this is all that we do.
Mini Stor came to ProWraps with a box truck they had purchased surplus from a national rental fleet. They wanted something that was “flashy” and caught people attention, yet utilized photos of the companies existing landmark sign.
The design needed to be clean, progressive and convey the clients message.
ProWraps designed, printed, and installed the wrap for the client in a weeks time and returned the vehicle just before Christmas.
By pie we mean ‘09 Dodge Challenger. Potato, po, er pumpkin. We are vehicle graphic experts, not copy writers. Hey at least we didn’t spell it P O T A T O E.
Alas, what we did do, is help one our valued clients fullfill his childhood dream. He loved the ‘71 Dodge Challenger as a kid (who doesn’t, we are car buffs!), and as an adult, he was lucky enough to get his updated childhood dream car. The only problem is, his pumpkin was a bit naked. It looked the part, sounded the part, and even smelled the part, but it was missing just one thing.
That sweet ‘71 RT striping and hood decal package. Well who are we to keep a man from his childhood dreams? ProWraps was lucky enough to be tasked with the “challenge” (ok corny we know) of making this Challenger, live up to our clients childhood expectations.
We procured a replica ‘71 Dodge Challenger striping package custom made for this car, and proceeded to get to work. Matte stripes and hood graphics were placed with precision to complete this replication.
What do you to when your new Dodge Charger Daytona gets a case of the smash up? Well you bring it to ProWraps to bring it back to life.
After some body work and a new factory paint job, a freshly resurected bumble bee charger rumbled into our shop. She was back to her normal self, but just didn’t have the final touches that she normally sports. “What is a bumble bee without her stripes” we asked.
So we got to work and added the final touches to bring this renewed, new classic back to life. This included carefully replacing her stripes, and her hood stripes that make her stand out in the crowd.
Matte cast vinyl cut to the original specs were used to complete this resurrection.
Whether its a full wrap, or any vehicle graphics in general, ProWraps Vehicle Wraps & Graphics love bringing your “bee” back to life.
3. Call ProWraps and let us design you one of the most unique and progressive wraps in Northern California.
Pretty simple eh? This was one of our funnest projects to date. We had a great time working with Dwayne over at Rockstarmoto.com to get this one of a kind setup on the road.
The guys wanted something that had that motocross/rockstar feel to it while incorporating the base color of the black custom van they special ordered.
Well, ok just planes and automobiles so far. We were contacted by a client that had purchased a Cirus 22 aircraft and wanted to ad a bit of personal touch to the plane. He had it painted and allowed it to cure for several months before contacting us to install his custom graphics package.
The package was made for the plane specifically and utilized digital print media as well as reflective cut vinyl pieces.
Unfortunately the kit didn’t include a ride in the plane but we enjoyed it none the less.
Adding a vehicle wrap to your advertising campaign can be a costly affair for some small, and even some large businesses. There is definitely a reason why every car on the road isn’t sporting a vehicle wrap. This is a double edge sword in the world of vehicle wraps.
The relatively lack of wraps on business vehicles allows your wrap to stand out in a crowd with ease. This is due to the fact that the cost of a vehicle wrap can eclipse the budget of many businesses looking to get into the wrap market. Even though the benefits of wrapping a vehicle outweigh almost any other form of advertising, it can be a daunting task when it comes to writing the check.
There are several ways to help ease the cost of wrapping your vehicle. Some are pretty obvious, others are something that you may not have thought about.
The most obvious way to save money on a vehicle wrap is to partially wrap a vehicle, or use a combination of cut vinyl and contour cut decals. Although not as effective as a full wrap, if done correctly, the amount of advertising impressions can be significant, and the savings will be as well. Make sure to focus on a part of the vehicle that will be seen by other drivers for long periods of time such as the rear of the vehicle and the driver and passenger sides. The goal is to capture as much of an audience as you can as fast as you can.
The partial wrap, is another great way to cut the cost of a vehicle wrap. This consists of the same process as a full wrap, yet again, like the cut vinyl and contour cut, it only covers the vehicle partially. The advantage to this over cut vinyl, is that you still are using a digital print/lamination combination to get the full color results. The cost savings of a partial wrap can vary significantly depending on the amount of vehicle coverage, as well as vehicle placement. Again, like mentioned above, make sure to focus on an area of the vehicle that will be viewed often, and for a greater period of time.
The third major way to save money when wrapping a vehicle is one that many people don’t realize is an option. Say for example you own a small retail store and you would like to wrap your commuter vehicle for impressions on the road, as well as a mobile sign to park outside your business. You don’t want to compromise on the quality of the wrap and you would like to have the vehicle mostly or completely covered. The problem is 3-5 thousand dollars may be a bit too much for your budget.
Vehicle wrap as a static sign? July 29, 2010
As a business owner, I want my business to be as noticeable as possible when my customer base is driving by my shop.
Slant nose trailer for Glide Cruisers July 21, 2010
Chris from Glide Cruisers contacted us to wrap his new slant nose trailer to promote his very exciting electric cruiser launch.
3 Customer Shuttles for Mercedes June 30, 2010
Mercedes contacted us to do partial wraps for 3 of their shuttles. One for Reno, NV, and two for their Sacramento location.
