Top 10 Strategies to Increase Car Wrap ROI
Car wraps are all the rage these days and rightfully so. These amazing looking vehicle graphics can increase visibility for your company, and they are a low-cost way to advertise your products and services. Plus, they eliminate the need for other forms of advertising, which can ultimately lead to hiring fewer additional members to fill up your marketing team and stretch your budget further.
These effective fleet wraps can literally transform your car, truck, SUV, or other vehicle into a rolling advertisement for the whole world to see.
If it’s going to be more effective than other types of advertising, you’re going to need to get it in front of the right people; and if you can get it in front of large crowds, you can achieve the best value for your advertising dollars. Take a look at these 10 powerful strategies that will help increase your visibility and provide a powerful boost to your overall ROI.
Spending time during the week driving through the neighborhoods of your potential clients is a great way to increase car wrap visibility. It’s easy to get noticed by customers in need of your products and services when you take the time to give them the opportunity to discover your rolling advert by driving down their street or through their neighborhood.
We recommend having you and/or your driver(s) drive through the neighborhoods of your best customers. Don’t be surprised when you see people pull out their phones to take a picture of the side of your vehicle. We see this all the time, because it’s an easy way for people to get your contact info without having to remember it or write it down.
Do you have one or more professional sports teams in the vicinity of your business? Driving around the parking lot of the arena or sports field before and after the game is a great way to get additional visibility for your business through car wraps. Your ideal customer is hanging around in one easy, convenient location waiting for the game to start. Just drive around the parking lot of the arena or sports field and make sure as many people as possible can see your fleet graphics.
This also works at local sporting events to a lesser degree. Go to amateur baseball stadiums or even local high school games and make sure everyone sees you driving around in your company vehicle with the prominently displayed car wrap grabbing everyone’s attention.
Many cities, towns, villages, and counties host a fair during the warmer months every year. The same holds true with state fairs. While these events are going on, take some time to drive through the parking lot during the busiest hours and let everyone see the car wrap on your company vehicle. More often than not, potential customers will remember seeing you and take note of your business information.
Local or state parades are another interesting place to drum up potential customers for your business. In some instances, you can enter into the parade as a local sponsor. You’ll most likely have to pay a fee, but it’s worth it to get access to the additional exposure. Contact local organizers to find out how you can enter your company vehicle into the next parade.
If you are looking for additional exposure for your business, driving your company vehicle with a car wrap through a concert parking lot is a great way to get the eyes of potential customers looking at your company information. You’ll have the best success when you choose concerts geared toward your customer demographic.
As an example, if your customers are middle-aged or older men and women, driving around a lot during a Billy Joel or Faith Hill concert seems like an excellent fit.
Every local community hosts certain events on a regular basis. One example is the local farmers market. Every week, – on a particular day – local farmers get together to sell their organic goods in many neighborhoods throughout the United States. Drive over to the farmers market as a customer and make sure you prominently display your car wrapped vehicle for everyone to see. You’ll gain access to great organic food and plenty of potential customers at the same time.
Amusement parks are an excellent place to go to get extra exposure for your business during the warm spring and summer months. And if the amusement park is popular enough, you literally have access to tens of thousands of people every day. Make sure they get a good look at your company information.
Many business owners have a tendency to overlook this hot crowd. But you are bright enough to take advantage of this incredible opportunity that’s been hiding right under your nose. If certain hotels in your community host local business conventions, you need to be there with your car wrap so everyone in attendance can get a look at your beautiful vehicle and the important contact information that you’re sharing with them.
Numerous communities across the United States host local, state, and national dog shows. So many people love dogs and these events are always a hot ticket. Not only are they fun for the whole family, they are always very crowded with people that could certainly become your potential customers. Visit the parking lot at the beginning and end of the event to gain additional exposure for your company.
Is there a local theater community in the area? Do local high schools and colleges put on plays every year? These events often attract larger crowds. Make sure somebody from your company is there with your car wrapped vehicle prominently displayed for all to see.
If you’ve been struggling to increase your car wrap ROI in the past, please put any and all of these suggestions into action. Your business will begin to increase exponentially once you start getting your rolling advertisements in front of the right crowds.