Unlock The Power Of Fleet Graphics
It is common knowledge in the marketing industry that car graphics are a major player and a force to be reckoned with. We know that car wraps, truck and commercial vehicle wraps are aesthetically stunning and a great value. We know they are more customizable than paint or stick-on logos. We know they last for years, are easily changed out and they protect the resell value of the vehicle. Let’s take a look at the marketing and branding power of fleet graphics.
It doesn’t really matter the size of your fleet. Large or small, we want you to consider each vehicle in your fleet. In order for you to get an accurate picture of the power in your hands, you must look at each automobile individually and what marketing value that vehicle brings to the table.
In a three month study performed by 3M in San Francisco, the price of fleet graphics was compared to the price of other advertising medias. Advertising, in any form comes down to “views” or “impressions”. Basically, you are putting your brand and service before the public, and hoping for an impression that will lead to them using your services. Your primary concern as a business owner is how much those impressions cost you and how much your return will be on that investment. These are the figures derived at in that study:
– Television cost $23.70 per thousand impressions
– Print advertising (magazines and newspapers) cost $19.70 to $21.46 per thousand impressions
– Radio $7.75 per thousand impressions
– Billboards $3.56 per thousand impressions
– Fleet Graphics $ 0.48 per thousand impressions
When you consider the colors, graphics choices, finishes and shock value of your beautifully wrapped vehicles and the life of the fleet wraps, it is an unbelievable value. No other marketing avenue comes close to this. It is an exciting, up-close and personal, visual experience. Fleet wraps are guaranteed and keeping them beautiful simply requires a wash with soap and water (no waxing ever).
With television and radio, there is a large gamble on the cost per impression. With thousands of choices available, it is not easy to ensure you are placing your material in front of the correct audience. Print advertising is almost as expensive as television, but much of it is being crowded out of the game with virtual ads. Not reaching your target audience is throwing your marketing funds away. The beauty of fleet advertising is, it travels with you. Where your company goes, your advertising goes.
According to an Arbitration In-Car Study done in 2009, the average American spends three hours per day in their car. This study showed that one truck traveling intra-city will merit 16 million impressions in one year. Imagine how many impressions your custom wrapped fleet, designed by ProWraps, Inc., will earn you every single day.
These numbers tell it all … your fleet should be wrapped. You pay for your cars and trucks, why not let them pay for themselves? Every time your vehicles move, they should be making you money. Even when they are parked!
Does your business involve other types of vehicles? We can wrap vans, buses, RV’s, and trailers. If it travels, it can become a moving billboard for your business. You are not limited to standard cars and trucks.
Marketing is important, and marketing funds are precious to the average business owner. It is critical that your funds be used wisely. Marketing of today is not the same as it was in years pasts. We encourage you to look at all your options. We think you will agree, there is no wiser investment than custom auto graphics by ProWraps. Inc. You can start slowly. Have us cover your most used vehicles with stunning graphics and as time goes, we can add more of your fleet over a period of weeks or months, or of course, all at once.
Our technicians have been helping businesses make money with their fleets for more than 15 years. We are 3M UASG Certified, 3M MCS Certified, and highly trained company. We are industry leaders in Northern California and we want to help grow your business. We have proudly watched as our clients have grown their fleets and their businesses. Our people know what works and what doesn’t on car wraps. Due to our experience in the field, we can keep you from making mistakes others have made before you. An example would be overcrowding your graphics which take away from your message. We have helped many Bay Area companies successfully grow their brands. It makes us feel proud when more vehicles are added to their fleets because their growth means we are helping them succeed in some small way, and we are sharing in that growth! Let us show you what we can do. Contact us today for a free quote. This could be the smartest marketing decision you ever made.